Frequently Asked Questions (FAQs)

What are your qualifications as a copywriter?

Using copywriting and B2B courses offered by American Writers & Artists Inc. (AWAI), I wrote web content, social media, and e-mail newsletters for an accounting firm to attract new business and maintain client relationships.

To broaden my experience, I hired on with an advertising agency and worked closely with their senior copywriters. I was able to hone my skills by writing different marketing formats, and developing strategies and branding for B2B companies.

I’ve continued to hone my copywriting skills by getting certified in Inbound Marketing through HubSpot, Inc., and through my membership with the Professional Writers’ Alliance.

Do you have a website content, email marketing, and social media background?

I worked at an advertising agency for more than a year and a half where I had the opportunity to work on a variety of website, email, and social media marketing projects for clients in a number of industries—including a retail company that sells pet products. Before that I worked for an accounting firm, where I was in charge of their email newsletter, company website and blog, and social media accounts. I have written for both B2B and B2C companies.

Do you have experience in my field?

With my background in both B2B and B2C writing, the answer is yes! I’ve written blog content on caring for your pets for a retail store in my role as a writer for an advertising agency. Plus, I currently work in the pet industry. As a pet sitter I get to work with pets and their pet parents, which provides me with an inside look at how pet owners think and act. And as a pet lover and owner myself, I have a first-hand look into the emotions of your prospects and can quickly understand and motivate them to take action in your copy.

What kinds of assignments do you handle?

Thanks to my experience in a fast-paced agency environment, I can handle any kind of writing assignment you can throw at me with ease. I have written websites, social media posts, email newsletters, product descriptions, blogs, content to optimize existing web pages, print advertisements,

AdWords and Bing Ads copy, headlines, taglines, video scripts, press releases, brochures, etc. My background in business and marketing means I can take on any kind of persuasive writing you need. Just let me know what you’d like done and we will discuss your needs, goals, and deadlines for your project.

Do you offer consulting services?

Yes! I’m more than just a copywriter. I’m an idea person. With my background in small business consulting as well as my marketing and writing experience, I can be a valuable resource for you when you need help with marketing decisions.

See a list of other services I provide by visiting my services page.

Your fee schedule lists a price for a “copy critique.” What’s that?

A copy critique is when I take an in-depth look at your copy—whether it’s your website, a sales letter, a brochure, a landing page, or any piece of online or print marketing—and provide you with my suggestions for improvement. I examine your headlines for whether they follow the “4U” system for writing effective headlines. I analyze the ideas communicated in your copy for clarity and persuasiveness. I look at your calls to action to see if they’re there (and if they aren’t, they will be after I’m through!), and if they’re compelling.

I have a keen eye for grammar, tone, and style. No misspelled word or misplaced comma gets by me. This is why I became a go-to copyeditor while I worked at an advertising agency. I can find ways to make your copy stronger and clearer, so you can better get your message across.

Who are your clients…and what do they say about your copy and counsel?

See my clients and experience page for a list of past clients. Read what others say about me on my testimonials page.

How long will it take you to write my copy?

The time it will take to write your copy will depend on the type of project. Larger projects, such as websites and case studies, are going to take more time because of the tasks involved: research, interviews, writing and editing, etc. Shorter projects such as short copy emails and blog posts will have a quicker turnaround. We can discuss a deadline that works for you when you call or email me.

What happens if we want you to revise the copy?

I offer up to two copy revisions on every project, as long as the changes made are not outside the scope of the original project. Just ask and I will be happy to review your comments and edits. To make it easier for both of us, I suggest using the “track changes” feature in Microsoft Word so I can see what has been changed. It’s a handy tool that I’ve used on many projects for clients.

What is it like to work with you?

You’ll find that working with me is easy. I believe in being proactive about communicating with my clients and will alert you to the status of any project I’m working on as we get close to the deadline. And I answer all of my emails from my clients within 24 hours. My years in the service business, first as a CPA and then as a writer, showed me the value of setting high standards for how I work with my clients.

Read what others have to say about working with me by visiting my testimonials page.

How do I hire you?

The quickest way to get in touch with me is to call 480-203-9249. We’ll discuss your project(s), goals, and business. If you’d prefer to shoot me an email, you can reach me at pmdimaggio@gmail.com and I’ll get back to you within 24 hours.

I look forward to getting to know you and your company, and helping you meet your revenue goals this year with compelling web copy!